People have all kinds of uses for pin badges and reasons for custom pin badges made – it’s a really interesting part of our work at Badge Base… inevitably there is a narrative behind the badge. I caught up with Richard very recently to find out more about the story of his design.

This particular badge started off life as a piece of artwork which was borne out of Richard’s desire to do something to recognise the amazing work of the Emergency Services following events which unfolded in London on 22 March 2017. His design featured a monochrome version of the Union Jack and just two words ‘Emergency Services’. Under the text, Richard had symbolised each of the three rescue services as a thin green electrocardiogram line representing the NHS, a thin blue line – a mark of respect for fallen Police Officers and finally a red flame acknowledging the UK Fire and Rescue Service.

Richard had received a great response to his design with feedback which was overwhelming. This caused him to consider the creation of a pin badge to enable people to show their support for the Emergency Services by wearing the design. When Richard got in touch with us to investigate this, we were able to provide several possibilities for him.
An Offset Print pin badge was chosen as the best vehicle for Richard’s design as the fine lines, text and detail of the flames could be replicated precisely through the use of CMYK print. Based on a back of stainless steel, this pin badge featured a traditional pin with black rubber clutch fastener. Custom offset print pins also carry a hard Epoxy Resin coating to the exterior which protects the print from scratches and gives the badge a smooth glossy surface finish.
(Images by kind permission of

These Pin Badges – a tribute to the Emergency Services, are now being sold to raise funds for Air Ambulance as their work supports all three emergency services. You can find this unique design as an Offset Print Pin Badge for sale at where £2.00 from every badge sold is donated to Air Ambulance, a service which relies entirely upon the generosity of public donations to fund their work.

Do drop by there and have a look.